Posts Tagged ‘exchange’

Tuesday, May 24th, 2011

CRAIG BERLINGO

craig@craigberlingo.com

SUMMARY

  • Over twenty years of experience in digital advertising building ad servers, exchanges, SSPs, and DSPs.
  • Recognized leader helping to accelerating the transition from linear cable TV to CTV and OTT.
  • Expert in growing two-sided markets from bootstrap phase through stable high-volume exchanges.

PROFESSIONAL EXPERIENCE

BERLINGO CONSULTING
Independent Consultant

  • Helping companies establish and execute their long term digital advertising strategy, leveraging my expertise in video, programmatic, adtech partnerships, and data.
  • Advising start-ups on product strategy, customer development, building high-performing teams, and finding partnerships that help scale the business.
  • Senior roles leading revenue generating projects at companies such as Google, Say Media, and Tapjoy. 

Clients are primarily in the SF Bay Area, Boulder/Denver, and New York

IAB TECH LAB 
Board Member

TELARIA
Head of Product

  • Grew new video exchange business from zero to $300+ million/yr in gross revenue, winning market leadership from Google, Comcast, RTL, and facebook.
  • Increased investor value by turning a media network into a video management platform and exchange;
  • Managed high performance product team to carve out new market segment, drive innovation, and evolve massive data-driven platform.
  • Created a programmatic monetization platform used by Hulu, Sling, A&E, Cheddar, Pluto.tv, Adobe, Cadreon, Xaxis, Google, and theTradeDesk.

MOBCLIX
VP of Product Management

  • Managed product and engineering teams responsible for $100 million in annual revenue across the largest mobile ad exchange.
  • Owned strategy and execution for the publisher and advertiser platforms supporting 40K mobile apps and sites, and connecting demand through RTB and custom integrations.

ROCKYOU!
Senior Director of Product Development

CENDANT
Senior Product Manager

DOUBLECLICK, INC.
Strategic Sales Engineer, DART for Publishers

IBM

Engineer/Consultant, Global Services

EDUCATION

Boston College 1997
Double Major: Computer Science and Psychology; Concentration in Philosophy