Resume (.html)

CRAIG BERLINGO

craig10@craigberlingo.com

SUMMARY

  • Product executive with 17 years of experience building online advertising platforms.
  • Leadership of product management and engineering teams building highly scalable platforms.
  • Expertise in programmatic advertising for video, mobile, and display advertising.
  • Interested in start-up best practices, customer development process, and building products that quickly dominate new or segmented markets.

PROFESSIONAL EXPERIENCE

TREMOR VIDEO
VP of Product, Programmatic

  • Built a world class Video Ad Exchange and SSP for premium publishers and DSPs, with a small engineering team, in less than 6 months.
  • Created and lead customer development strategy quickly hitting revenue of $1 Million+ per month.
  • Established and validated business model, sales process, exchange policies, and operations process for new business.
  • Defined aggressive product roadmap to continue taking market share with our leading cloud-based, programmatic advertising platform.

MOBCLIX
VP of Product Management

  • Managed the display advertising product and engineering teams responsible for $100 million in annual revenue across the world’s largest mobile exchange.
  • Owned strategy and execution for the Mobclix Exchange publisher platform, providing monetization and inventory management to 40K mobile apps and sites, and connecting demand through RTB and custom integrations.
  • Brought to market the Velti Media Ad Network as a full service offering for advertisers, running high-impact brand and performance campaigns across multiple exchanges and premium mobile publishers.

BERLINGO CONSULTING
Consultant for Online Advertising and Ecommerce Platforms
Senior roles managing high impact teams and leading revenue generating projects

  • TAPJOY: Built mobile ad serving functionality for the leading mobile user acquisition and monetization platform to capture brand revenue in an incentivized environment.
  • GOOGLE: Led technical and operations teams through ad server migration for DoubleClick largest clients.
  • SAY MEDIA: Scaled creative and marketing teams to maximize brand advertiser’s KPIs across social content.
  • WIKIA: Ownership of revenue generating products for top social media site focusing on native advertising.
  • ACCOONA: Aggressively drove Ecommerce division, generating $150 million in annual revenue.

ROCKYOU!
Senior Director of Product Development

  • Managed the product development teams for the world’s largest social media ad network, including a team of 30 product managers, developers, data scientists, architects, and QA engineers, supporting 10K publishers and 20B imp/month.
  • Pushed the boundaries of online advertising with social media targeting and incentivized in-game ad units.
  • Implemented product development process and methodology, documentation, and support structure for internationally distributed teams.
  • Built an extensive analytics platform to guide user acquisition, segment players for features and monetization opportunities, and predict lifetime value.

CENDANT
Senior Product Manager

  • Driver of Ecommerce product development, design, and workflow for large travel sites.
  • Responsible for development of high margin products with enterprise value, representing $30 million annually.

DOUBLECLICK, INC.
Senior Strategic Engineer, DART for Publishers/Dart for Email

  • Early member of the enterprise team focused on DFP sales engineering and product management.
  • Developed long-term strategies and functional specifications for DoubleClick advertising products.
  • Recruited, trained, and supervised team of Consultants and Sales Engineers.

IBM

Engineer/Consultant, Global Services

  • Client-facing Java developer building features for middleware connecting CRM system to legacy back-end platforms.

EDUCATION

Boston College 1997
Double Major: Computer Science and Psychology; Concentration in Philosophy

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